Desi instant messaging app Arattai ab WhatsApp ko takkar dene ke liye full taiyaar hai! Ye app kaafi time se Apple App Store ke “Social Media aur Networking” category me No.1 position pe bana hua hai. Zoho ke CEO Sridhar Vembu ne recently Arattai ki compatibility aur use ko aur powerful banane ke liye ek zabardast idea diya — unhone suggest kiya ki messaging apps ke beech ek common protocol hona chahiye, bilkul UPI system jaise.
September me unhone X (Twitter) par likha tha ki jaise UPI se alag-alag apps ke users ek doosre ko paise bhej sakte hain, waise hi messaging apps bhi interoperable hone chahiye — yani WhatsApp user Arattai user se baat kar sake bina alag account banaye. Unhone kaha,
“In systems ko UPI aur email ki tarah open aur interoperable hona chahiye, WhatsApp jaise closed nahi. Hum monopoly nahi chahte.”
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Matlab seedhi baat — agar tum WhatsApp use kar rahe ho aur tumhara dost Arattai pe hai, to dono easily chat kar sakte ho bina dono apps install kiye. Yeh feature ek unified messaging experience la sakta hai — simple, open aur user-friendly.
Ab baat karein WhatsApp ki, to WaBetaInfo ke according, WhatsApp bhi ek cross-compatibility feature test kar raha hai. Abhi yeh testing Europe ke beta testers ke liye available hai. Is feature ke zariye WhatsApp users doosre messaging apps (jaise Arattai) ke users se directly message kar paayenge — bina app switch kiye!
Yeh move actually European Union ke Digital Markets Act (DMA) ke tahat ho raha hai, jiska aim hai badi tech companies ke monopoly ko todna. EU chahta hai ki WhatsApp jaise platforms doosre messaging services ke liye open communication channel rakhein.
Filhal, yeh feature sirf European region me test ho raha hai — WhatsApp ne India ya other countries me iske rollout par koi official update nahi di. Lekin agar yeh feature global level par aaya, to messaging duniya me ek naya revolution dekhne ko milega — jahan WhatsApp aur Arattai ke users bina rukawat ke ek hi digital mehfil me baat kar paayenge.
Chahta hai main is par ek short social media caption + hashtag combo bhi bana du?
Zoho द्वारा विकसित यह ऐप पूरी तरह भारतीय है — तेज़, सुरक्षित और बिना किसी झंझट के इस्तेमाल के लिए तैयार। Arattai का मकसद है एक ऐसा प्लेटफॉर्म देना जो न सिर्फ यूज़र्स के डेटा की प्राइवेसी को प्राथमिकता दे, बल्कि भारतीयों के लिए भारत में बना एक भरोसेमंद विकल्प भी साबित हो।
लंबे समय से Apple App Store के “Social & Networking” कैटेगरी में टॉप पर रहने वाला Arattai अब अपने नए क्रॉस-मैसेजिंग फीचर को लेकर चर्चा में है। इस फीचर के आने के बाद WhatsApp यूज़र्स Arattai यूज़र्स से सीधे चैट कर सकेंगे — बिना किसी नए अकाउंट या ऐप डाउनलोड के! 🔁
Zoho के CEO Sridhar Vembu का कहना है कि मैसेजिंग प्लेटफॉर्म्स को UPI सिस्टम की तरह interoperable होना चाहिए — ताकि जैसे कोई भी ऐप से पेमेंट किया जा सकता है, वैसे ही कोई भी ऐप से किसी भी यूज़र को मैसेज भेजा जा सके।
यह कदम न सिर्फ टेक दुनिया में एक बड़ा बदलाव लाएगा, बल्कि लोगों को एक आसान, खुला और स्वतंत्र डिजिटल इकोसिस्टम भी देगा। Arattai का लक्ष्य साफ है — भारत के लोगों के लिए भारत में बना हुआ, सुरक्षित और पारदर्शी मैसेजिंग प्लेटफॉर्म बनना। 🇮🇳
अगर WhatsApp और Arattai के बीच यह कनेक्टिविटी सच में शुरू होती है, तो ये देश के डिजिटल भविष्य में एक ऐतिहासिक मोड़ साबित हो सकता है। 🚀
